Logo
The Harvest mark was given an aesthetic and functional redesign, thus transporting the brand’s DNA into the present.
The Harvest mark was given an aesthetic and functional redesign, thus transporting the brand’s DNA into the present.
To make the brand’s thought leadership visible, and remind the market of its purpose, inspiration and expression.
To formulate a new Harvest visual design system that embodies who we are in form and content that is minimal, distinct and hard working.
Design a symbol that will optimally allow cross media adaptability and clarity to the Harvest brand promise.
The font was refined, and the visual elements geometrically aligned, giving the brand a valuable refresh.
Purpose
LEAF is for Refresh
Our green leaf symbolizes our purpose to refresh you at the intersection of clarity and surprise.
Inspiration
H is for Harvest
Our name comes from the biblical text in Matthew 9:38 - The Harvest is plentiful, yet the workers are few.
Expression
D is for Dental
Only when the vision and creation become inseparable, is a Harvest product released to the market.
The Attention Logo is a unique icon, carefully constructed to maintain ownable characteristics while allowing us to convey narrative in an instant – globally.
The Signature Logo is a wordmark vital to establishing brand awareness, while offering equal weighting and a clear, guided relationship with the Attention Logo.
The Signature Leaf in dual have the flexibility to be pulled out as standalone elements, scaled as a texture, scaled up and cropped for extractions, or a mask and screen.