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Logo
The Harvest mark was given an aesthetic and functional redesign, thus transporting the brand’s DNA into the present.
Logo Philosophy
To make the brand’s thought leadership visible, and remind the market of its purpose, inspiration and expression.
Logo Vision
Design a symbol that will optimally allow cross media adaptability and clarity to the Harvest brand promise.
Logo Objective
To formulate a new Harvest visual design system that embodies who we are in form and content that is minimal, distinct and hard working.
Logo Execution
The font was refined, and the visual elements geometrically aligned, giving the brand a valuable refresh.
Identity Immersion
Purpose
LEAF is for Refresh

Our green leaf symbolizes our purpose to refresh you at the intersection of clarity and surprise.
Inspiration
H is for Harvest

Our name comes from the biblical text in Matthew 9:38 - The Harvest is plentiful, yet the workers are few.  
Expression
D is for Dental

Only when the vision and creation become inseparable, is a Harvest product released to the market.
Attention
The Attention Logo is a unique icon, carefully constructed to maintain ownable characteristics while allowing us to convey narrative in an instant – globally. 
Signature
The Signature Logo is a wordmark vital to establishing brand awareness, while offering equal weighting and a clear, guided relationship with the Attention Logo.
Patterns
The Signature Leaf in dual have the flexibility to be pulled out as standalone elements, scaled as a texture, scaled up and cropped for extractions, or a mask and screen.
Timeline
Harvest Logo